Versatile Product & Marketing Communications professional with proven track record of project life-cycle management, event coordination, business development, and marketing strategy across highly competitive B2B/B2C strategy.

Results-oriented with a proven track record in leading high-impact initiatives, combining expertise in project management, UX/UI design, entertainment media, and strategic communications. Strong background in leading cross-functional teams, forging strategic alliances, and achieving successful outcomes. Demonstrated expertise in developing and launching innovative product s, orchestrating large-scale events, and devising impactful marketing strategies. Adept at translating customer, brand, and market insights into revenue-expanding initiatives. Skilled in content creation and promotion across diverse platforms. Accomplished in executing strategies, scaling products, and initiating process improvements for maximum impact. Multilingual proficiency in English, Korean, and Vietnamese.

Having dedicated nearly a decade to working with early to growth stage startups, I am driven by my passion to empower creatives through technology and global strategy.

Check it out my featured work:
Yahoo Finance article

  • LovbLovb Global Website : https://lovblovb.com

  • Moon Art Ground Website + SNS: https://www.magmuseum.com/

  • IMX MNC Website: https://www.imx-mnc.com/

  • Renevv Kickstart Campaign: https://www.kickstarter.com/projects/mayton/renevv-redefine-food-waste-transform-urban-living

 

Areas of Expertise

E2E Product Development

Global Commmunications

Media Management

Entertainment Producing

Content Strategy

Project Management

Copywriting

Stakeholder Management

Featured Case Studies

Content Management System

Identified product gap that led to iterative release of a new CMS pattern adopted platform wide that supported end user and internal teams. Created widely adopted templating and sharing UX across the platform. This concept stemmed from conducting a competitive feature audit of branding and templating capabilities across industry leaders.

Features included: Email Template Library using new ELM code base, Forms Templates, Advanced Liquid Templates, Preview + Install, Internal shared templates process

A/B Testing System

Led redesign and launch of new A/B testing feature which led to 15% increase in campaign creation within the first 30 days post launch. The previous experience had limited segmentation and controls with no dedicated analytics causing friction for end users.

Features included: Split test editor, subject line + content variations, winning criteria selection, duration + testing pool selection, smart detect winning variation using Bayesian AB testing approach, manual declare winning variation, metrics dashboard

SMS Automation Tool

Spearheaded launch for SMS Campaigns to endorse emerging marketing strategy with a core product team of 4 engineers and a UX designer in partnership with product teams in various domains. Collaborated with cross functional teams to implement GTM launch plan from communication, QA to internal training.

Features included: SMS campaign designer + MMS, vCards, global set-up page, segmentation criteria, scheduler, cost of send + ROI, brand new index & dashboard using ELM.

Visual Content Designer

Conducted competitive feature audit in collaboration with UX research for feature that identified large user pain point during content creation process. Released MVP as a quiet release with minimal Product Marketing and garnered early, organic adoption + Community Slack & social media buzz.

Features included: Enhanced visual email component for section placement, “Save” icon for individual content blocks within visual email builder, new content block library within builder for ease of access, naming conventions, duplication, and thumbnail preview capabilities added

AI Branding

Launched AI branding capabilities across marketing campaigns platform wide to endorse brand cohesion. Improved time to value KPI’s related to trialing customers. Increased CCA metric for (common conversion activity) creating + activating their first set of campaigns and pop-up forms.

Features included: Auto-detection for brand logo, fonts, font styling, brand default colors, button styling, and social media handles + Branding auto-defaults for all newly created content

Social Media Integrations

Snapchat, Pinterest, Tiktok, Google integrations for marketing analytics platform.

Features included: Interactive countdown timer that returned live gifs, styling and editing capabilities for frame, background, colors and fonts, auto-branding capabilities, live preview in test email, countdown date settings.